PARIS, Aug 10 (Reuters) – American pop star Beyonce has acquired full control of the SirDavis whisky brand after French luxury goods group LVMH sold its stake to her, LVMH said on Monday, confirming earlier media reports in specialist trade publications.
LVMH declined to provide further details regarding the transaction.
LVMH and Beyonce initially formed the SirDavis whisky venture in 2024, amid a trend of similar partnerships between fashion companies and celebrities, such as LVMH’s Armand de Brignac champagne deal with Beyonce’s husband Jay-Z.
(Reporting by Sudip Kar-Gupta; Editing by Kirsten Donovan)
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